Making the world more user-friendly by helping YOU better understand your users.

I am a UX Researcher and Service Designer with over 9 years of experience in creating user-centered products that delight and empower. My journey has taken me from consulting roles to impactful positions at industry-leading companies like Spotify and GoodNotes. As a leader, I thrive on energising teams and driving high-quality research that makes things happen.

Educating and inspiring others

I believe knowledge should be accessible to everyone, and sometimes a spark of inspiration is all it takes to explore something new. That’s why I speak at events, teach in educational settings, and offer mentorship programs—both paid and free—to help guide others on their learning journeys.

Speaking

SXC 🇸🇪, EdgeX 🇩🇪, Pro7🇩🇪, CodePub 🇩🇰, IxdA Oslo 🇳🇴 and more...

Teaching

Hyper Island and Technigo

Mentoring (free)

Over 50+ mentor sessions on ADP list. 🌍

Mentoring (paid)

On request I mentor UX researchers (often solo researchers at companies)

Outside of work

Outdoors

I moved to the Swedish mountains so I can run trail during her lunch break, to always ensure a good mood. During my holidays I go to other mountains to have more adventures.

Team sports

Played both underwater hockey in the Netherlands and underwater rugby in Sweden and managed to be an essential part of both teams at national, european and world championships. Taking the Most Valuable Player award home more than once and helping the team reach next level.

Cocktail workshops

I have a passion for great drinks, so decided to learn how to make them. Now I'm giving cocktail workshops in the local village. More about that you can find at HejCreate

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