Making the world more user-friendly by helping YOU better understand your users.

I am a UX Researcher and Service Designer with over 10 years of experience in creating user-centered products that delight and empower. My journey has taken me from consulting roles to impactful positions at industry-leading companies like Spotify and GoodNotes. As a leader, I thrive on energising teams and driving high-quality research that makes things happen.

Educating and inspiring others

I believe knowledge should be accessible to everyone, and sometimes a spark of inspiration is all it takes to explore something new. That’s why I speak at events, teach in educational settings, and offer mentorship programs—both paid and free—to help guide others on their learning journeys.

Speaking

UX Insights 🇳🇱, SXC 🇸🇪, EdgeX 🇩🇪, Pro7🇩🇪, CodePub 🇩🇰, IxdA Oslo 🇳🇴, Booster Bergen🇳🇴 and more...

Teaching

Hyper Island and Technigo

Mentoring (free)

Over 50+ mentor sessions on ADP list. 🌍

Mentoring (paid)

On request I mentor UX researchers (often solo researchers at companies)

Outside of work

Staying balanced

Living in the Swedish mountains allows me to step outside and run trails during the day, something that helps me stay focused and balanced. I regularly seek out new mountain environments for adventure and perspective.

Team player

Competed in underwaterhockey (🇳🇱) and underwater rugby (🇸🇪) at national, European, and world championships. Played a key role in team performance, earning multiple MVP awards and contributing to teamprogression.

Cocktail workshops

Designed and host interactive cocktail workshops where participants learn to craft high-quality drinks in a fun, social setting, creating memorable experiences.

Clients include: Zalando, Red Bull, Booster Bergen, Åre Bränneri.

www.cocktaillift.com

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